Establishing a Global Research Panel for In-Depth User Insights

Project Summary

Unlocking Customer Insights - Building and Leveraging the Neural DSP Research Panel

Problem Statement

Neural DSP faced limited user insights and a need for more structured UX research. The design team's ability to create user-centric solutions requires a dedicated research approach. Testing primarily focused on quality assurance, lacking in-depth usability and design testing.

Solution

To address this challenge, we initiated a comprehensive project to establish the Neural DSP Research Panel. This involved engaging users through surveys to create a segmented and profiled panel. The three rounds of surveys successfully recruited over 3,000 willing customers from around the globe. The Research Panel became invaluable, enabling efficient and targeted user engagement for various research activities.