Unveiling the Factors Influencing Buyer Choices

Project Summary

Decoding Purchase Decisions - Unveiling Factors Influencing Quad Cortex Buyers

Problem Statement

Understanding the intricate factors influencing potential buyers when comparing products is crucial for effective marketing. With a focus on the Quad Cortex, we aimed to uncover these factors and deliver insights for creating highly detailed comparison pages.

Solution

Leveraging a multi-faceted UX approach, we delved into past survey data, social media posts, and sales information from retailers and conducted in-depth interviews with recent buyers. The diverse data channels provided nuanced insights, uncovering essential aspects considered by users before committing to a modeler. The findings informed the creation of highly SEO-optimized pages for comparing the Quad Cortex with competitors.